India’s best customer acquisition strategy is cashback. That’s why most of the e-commerce companies and credit cards offer cashback to make the payment go through them so they could replace hot cash. Cash (Flow) really is king, isn’t it. Last year I was exploring a lot of travel and credit cards. One interesting thing that I was obsessed about was cashback. Of course, who won’t like cash back? Everyone does, don’t you? What to do with cash back? Simple, invest them but wisely. But how?
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